New Product

With summer nearing, Dove have come up with a new product for a natural gradual self tanning body lotion. These ads have the women claiming its the "most natural tan" they've had, going along with the idea of natural/real beauty and the long running campaign.

This new side of the campaign has been added to the website for the campaign for real beauty.

Action Plan

Week 1: Stage one - Complete academic research: Books; the Web; Popular Criticisms

Week 2: Stage two - Complete primary research: Questionnaires; focus groups; one to one interviews

Week 3: Stage three - Organise all research; Evaluate my findings

Week 4: Stage four - Present my research and prepare for the final exam

"Real beauty" -- or really smart marketing?

http://http://dir.salon.com/story/mwt/feature/2005/07/22/dove/index.html

Check it out for yourself

http://www.campaignforrealbeauty.co.uk/

Advertising

Working title: Responses to the Dove campaign for Real Beauty - like it or loath it?

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